Business Development traditionally has an incorporated focus on marketing and marketingmodels as well as marketing competencies among business development managers.However, the discussed case studies results and trends in business and marketbehaviour point to the fact that in the future only an...

It has often been argued that word-of-mouth(WOM) can contribute significantly to a firm’s success in avariety of ways. Here, we analyze the functional linkagebetween customer satisfaction, WOM, and new customeracquisition. Using data from two empirical studies weconceptualize and test the...

Carve out projects have recently become an emerging issue in practice and theory given the diversityof strategic foci of companies as well as recent merger and acquisition activities of firms. This paperhighlights the relevance of IT in such carve out projects. IT depicts their characteristics...