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Anti-Constellations: Exploring the Impact of Negation on Consumption
Hogg, Margaret K. - In: Journal of marketing management : MM 14 (1998) 1-3, pp. 133-158
Persistent link: https://www.econbiz.de/10006993514
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Identity, self and consumption: A conceptual framework
Hogg, Margaret K.; Michell, Paul C.N. - In: Journal of marketing management : MM 12 (1996) 7, pp. 629-644
Persistent link: https://www.econbiz.de/10007002327
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Social Comparison Goals and the Consumption of Advertising: Towards a More Contingent View of Young Women's Consumption of Advertising
Hogg, Margaret K.; Fragou, Aikaterini - In: Journal of marketing management : MM 19 (2003) 7-8, pp. 749-780
Persistent link: https://www.econbiz.de/10006967203
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Exploring Relationship Management in Professional Services: A Study of Management Consultancy
Karantinou, Kalipso M.; Hogg, Margaret K. - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 263-286
Persistent link: https://www.econbiz.de/10006978946
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Editorial: Understanding Customers: Contributions from Theory and Practice
Mitchell, Vincent-Wayne; Hogg, Margaret K.; Lewis, … - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 261-262
Persistent link: https://www.econbiz.de/10006978947
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Special Issue on "Understanding Customers: Contributions from Theory and Practice" - Exploring Relationship Management in Professional Services: A Study of Management Consultancy
Karantinou, Kalipso M.; Hogg, Margaret K. - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 263-286
Persistent link: https://www.econbiz.de/10006978974
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Special Issue on "Understanding Customers: Contributions from Theory and Practice" - Editorial: Understanding Customers: Contributions from Theory and Practice
Mitchell, Vincent-Wayne; Hogg, Margaret K.; Lewis, … - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 261-262
Persistent link: https://www.econbiz.de/10006978975
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Dislikes, Distastes and the Undesired Self: Conceptualising and Exploring the Role of the Undesired End State in Consumer Experience
Hogg, Margaret K.; Banister, Emma N. - In: Journal of marketing management : MM 17 (2001) 1-2, pp. 73-104
Persistent link: https://www.econbiz.de/10006979837
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Mapping symbolic (anti-) consumption
Hogg, Margaret K.; Banister, Emma N.; Stephenson, … - In: Journal of business research : JBR 62 (2009) 2, pp. 148-160
Persistent link: https://www.econbiz.de/10008879248
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Children's engagement with environmental issues
Schill, Marie; Muratore, Isabelle; Hogg, Margaret K. - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 9/10, pp. 866-902
Persistent link: https://www.econbiz.de/10013362110