Purpose: Despite years of research into consumer socialization, little research examines men’s roles in consumer socialization processes. The purpose of this paper is to attend to this gap and to investigate consumer socialization processes in single-father households....

In the context of do-it-yourself (DIY) home improvement, this article extends theorizing on productive consumption, domestic masculinity, and social class. Based on interviews with informants varying in cultural capital endowments, the findings reveal that productive consumption shapes domestic...