Similar Search Results

New product development and co-creation : a service-dominant logic approach

Dias, Álvaro Lopes; Pereira, Leandro; Costa, Renato J. … - In: International journal of entrepreneurial venturing : IJEV 14 (2022) 1, pp. 87-121

Persistent link: https://www.econbiz.de/10013255683

New product development during the last ten years : the ongoing debate and future avenues

Marzi, Giacomo; Ciampi, Francesco; Dalli, Daniele; … - In: IEEE transactions on engineering management : EM 68 (2021) 1, pp. 330-344

Persistent link: https://www.econbiz.de/10013190441

Banking digitally to micro-business : exploring value co-creation strategy in new product development

Gunawan, Rudi; Rustiadi, Sonny - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 15-39

Manuscript type: Research Article Research Aims: To further academic knowledge around the topic of value co-creation and to provide a practical strategy for Digital Bank in Indonesia on conducting better co-creation activities. Design/methodology/approach: This research relies on a qualitative...

Persistent link: https://www.econbiz.de/10012696128

To what extent does a knowledge-intensive business service firm need customer knowledge integrative activities? : the case of DigiCAP

Kim, Jong-Seok - In: International journal of services technology and … 27 (2021) 1/2, pp. 1-22

Persistent link: https://www.econbiz.de/10012503721

Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development

Morgan, Todd; Anokhin, Sergey Alexander; Wincent, Joakim - In: Industry and innovation 26 (2019) 9, pp. 1103-1120

Persistent link: https://www.econbiz.de/10012266245

The role of online brand community in new product development : case studies on digital product manufacturers in Korea

Kim, Joong-Hyun; Bae, Zong-Tae; Kang, Shin Hyung - In: Digital disruptive innovation, (pp. 417-439). 2020

Persistent link: https://www.econbiz.de/10012116510

Exploring traditional and new web-based methods to involve customers in new product development

Liu, Wei; Ye, Songhe; Moultrie, James - In: International journal of product development : IJPD 23 (2019) 1, pp. 42-64

Persistent link: https://www.econbiz.de/10012041729

How to co-create local food products with consumers?

Antikainen, Maria; Niemelä, Marketta - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 71-89

Persistent link: https://www.econbiz.de/10011738641

Toward an attitude-based path to co-creation : exploring customer engagement in new product development

Ramsey, Jase R.; Lorenz, Melanie P.; Roy, Douglas; … - In: Journal of global marketing 37 (2024) 1, pp. 62-77

Persistent link: https://www.econbiz.de/10014515032

Value co-creation in public social media at different stages of the new product development process : a case study of a Polish clothes manufacturer

Piątkowska, Beata - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 40-51

This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at different stages of the new product...

Persistent link: https://www.econbiz.de/10013382454