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Better branding : brand names can influence consumer choice

Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308

Persistent link: https://www.econbiz.de/10009788444

Brand and category design consistency in brand extensions

Goh, Yi Sheng; Chattaraman, Veena; Forsythe, Sandra - In: The journal of product & brand management 22 (2013) 4, pp. 272-285

Persistent link: https://www.econbiz.de/10009788467

What can influence the consumers' online word-of-mouth? : an online gaming perspective

Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293

Persistent link: https://www.econbiz.de/10009791681

Public face and private thrift in Chinese consumer behaviour

Lin, Li; Xi, Dong; Lueptow, Richard M. - In: International journal of consumer studies 37 (2013) 5, pp. 538-545

Persistent link: https://www.econbiz.de/10009792195

A typology of Polish consumers and their behaviours in the market for sustainable textiles and clothing

Koszewska, Małgorzata - In: International journal of consumer studies 37 (2013) 5, pp. 507-521

Persistent link: https://www.econbiz.de/10009792222

Consumer morality and moral norms

Nielsen, Lisbeth; McGregor, Sue L. T. - In: International journal of consumer studies 37 (2013) 5, pp. 473-480

Persistent link: https://www.econbiz.de/10009792245

Assessing market for multi-national corporations at Nigeria's bottom of the pyramid : hints from consumer behaviour

Adebayo, Nathaniel Adeyemi - In: International journal of management, economics and … 2 (2013) 3, pp. 157-186

Undoubtedly, poverty reduction has become a front-burner issue in development and business agenda. Since its announcement and defense by its advocates as a potent weapon against poverty, the Bottom of the Pyramid (BoP) concept has been bedeviled by controversies. A major controversy is whether...

Persistent link: https://www.econbiz.de/10009793754

Personal values associated with political consumption : an exploratory study with university students in Brazil

Barcellos, Marcia Dutra de; Teixeira, Caio Mascarello; … - In: International journal of consumer studies 38 (2014) 2, pp. 207-216

Persistent link: https://www.econbiz.de/10010258183

Applying neutralization theory to fair trade buying behaviour

Brunner, Thomas A. - In: International journal of consumer studies 38 (2014) 2, pp. 200-206

Persistent link: https://www.econbiz.de/10010258186

The status of gifts in the receiver's life : reason for the transformation of commercial products into special, common or hated objects

Cruz-Cárdenas, Jorge - In: International journal of consumer studies 38 (2014) 2, pp. 139-145

Persistent link: https://www.econbiz.de/10010258202