Willems, Kim; Brengman, Malaika; van de Sanden, Stephanie - In: International Journal of Retail & Distribution Management 45 (2017) 7/8, pp. 910-927
digital signage applying the construal level theory (CLT) in a field experiment. According to this theory, the authors …, when they are further distanced from the actual purchase decision. On the other hand, the authors expect more favorable … responses toward messages containing feasibility appeals, positioned closer by to the purchase decision. The purpose of this …