Purpose - This research aimed to investigate the mediating role of social media engagement in the relationship between differentiation-oriented content and purchase intentions. Additionally, this research studies the moderating impact of entrepreneurial social media skills in the relationship...

Startups face a trade-off between short-term profitability versus long-term growth where investors tolerate prolonged financial losses. We present a new theory and empirical evidence about the existence and shape of so-called J-curves. The theory predicts that investors facing better exit...

Einleitung -- Definition der zentralen Terminologie -- Theorien und Modelle -- Operationalisierung der Forschungsfrage und der Hypothesen -- Methodik und Forschungsdesign -- Kernergebnisse aus dem Pretest -- Ergebnisse der Hauptstudie -- Die Auswirkungen von Covid-19 und weiteren Krisen --...