Narrow search
Showing 91 - 100 of 37,164
Cover Image
Assessing customer retention strategies in mobile telecommunications : hybrid MCDM approach
Jeng, Don Jyh-Fu; Bailey, Thomas - In: Management decision : MD 50 (2012) 9, pp. 1570-1595
Purpose: As wireless penetration continues to increase worldwide, competitors in the mobile telecommunication industry are changing their strategies from a growth model to a value‐added one. The companies that can attract and retain customers in this highly competitive and increasingly...
Persistent link: https://www.econbiz.de/10009681671
Cover Image
Marktabgrenzung : ein simultaner produkt- und nachfragerbezogener Ansatz
Kopsch, Anke - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001585935
Cover Image
Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania
Marcu, Nicu; Meghişan, Georgeta-Mădălina - In: Amfiteatru economic : an economic and business research … 15 (2013) 34, pp. 358-368
Persistent link: https://www.econbiz.de/10010343774
Cover Image
Marketing research on mobile apps : past, present and future
Stocchi, Lara; Pourazad, Naser; Michaelidou, Nina; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Cover Image
Online- versus mobile Umfragen in der Marktforschung
Gansser, Oliver A.; Zimmermann, Sabrina - In: Moderne Methoden der Marktforschung : Kunden besser …, (pp. 73-91). 2017
Persistent link: https://www.econbiz.de/10011644002
Cover Image
Die Teilnahmebereitschaft an mobilen Web-Befragungen : eine empirische Untersuchung
Schulte, Marie - 2018
Persistent link: https://www.econbiz.de/10011824716
Cover Image
Mobile Marktforschung mithilfe einer App - Erhebungssituation und Motivationsstruktur von Nutzern einer Marktforschungs-App
Bosch, Natalie Miriam - 2017
Persistent link: https://www.econbiz.de/10011756802
Cover Image
Mobile phone visual ethnography (MpVE) : bridging transformative photography and mobile phone ethnography
DeBerry-Spence, Benet; Ekpo, Akon E.; Hogan, Daniel - In: Journal of public policy & marketing 38 (2019) 1, pp. 81-95
Persistent link: https://www.econbiz.de/10012534200
Cover Image
Choice based diffusion model for predicting sales of mobile phones using conjoint analysis
Anand, Adarsh; Bansal, Gunjan; Aggrawal, Deepti - In: The journal of high technology management research 29 (2018) 2, pp. 216-226
Persistent link: https://www.econbiz.de/10011955182