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Behavioral and management science in marketing

Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978

Persistent link: https://www.econbiz.de/10000049840

Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms

Silk, Alvin J. - 1994

Persistent link: https://www.econbiz.de/10000904632

Scale and scope effects on advertising agency costs

Silk, Alvin J.; Berndt, Ernst R. - 1990

Persistent link: https://www.econbiz.de/10000800329

Scale and scope effects on advertising agency costs

Silk, Alvin J. - In: Marketing science : the marketing journal of the … 12 (1993) 1, pp. 53-72

Persistent link: https://www.econbiz.de/10001152601

Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms

Silk, Alvin J. - In: Journal of economics & management strategy : JEMS 3 (1994) 3, pp. 437-480

Persistent link: https://www.econbiz.de/10001174696

Build it, buy it or both? : rethinking the sourcing of advertising services

Silk, Alvin J.; Stiglin, Marta M. - 2015

This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to procure the customized bundle...

Persistent link: https://www.econbiz.de/10011305238