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Formen der Selfgovernance : behavioral business ethics und Governanceethik
Wieland, Josef - In: Behavioural business ethics : Psychologie, …, (pp. 17-34). 2010
Persistent link: https://www.econbiz.de/10003972213
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Accounting for consumer choice : inter-temporal decision making in behavioural perspective
Foxall, Gordon R. - In: Marketing theory 10 (2010) 4, pp. 315-345
Persistent link: https://www.econbiz.de/10008807079
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Une hybridation de l'économie et des neurosciences a-t-elle un sens?
Bourgeois-Gironde, Sacha; Schoonover, Carl - In: Revue d'économie politique 118 (2008) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10003710764
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Social neuroeconomics : a dynamical systems perspective
Oullier, Olivier; Kelso, J. A. Scott; Kirman, Alan P. - In: Revue d'économie politique 118 (2008) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10003710768
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Neural foundation for regret-based decision making
Ambrosino, Angela; Bault, Nadège; Coricelli, Giorgio - In: Revue d'économie politique 118 (2008) 1, pp. 63-73
Persistent link: https://www.econbiz.de/10003710771
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Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
Priddat, Birger P. (ed.) - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003494237
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Brain science : in search of the emotional unconscious
Penn, David - In: Market research handbook, (pp. 481-498). 2007
Persistent link: https://www.econbiz.de/10003548800
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Messung und Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Möll, Thorsten - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003525512
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Tax evasion: cheating rationally or deciding emotionally?
Coricelli, Giorgio; Joffily, Mateus; Montmarquette, Claude - 2007
The economic models of tax compliance predict that individuals should evade taxes when the expected benefit of cheating is greater than its expected cost. When this condition is fulfilled, the high compliance however observed remains a puzzle. In this paper, we investigate the role of emotions...
Persistent link: https://www.econbiz.de/10003571661
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Affect and financial decision -making : how neuroscience can inform market participants
Peterson, Richard Lewis - In: The journal of behavioral finance : a publication of … 8 (2007) 2, pp. 70-78
Persistent link: https://www.econbiz.de/10003506033