Purpose The purpose of this paper is to investigate the marketing actions developed for rural tourism lodgings and the effect of these actions on lodgings’ performance. Design/methodology/approach Data were collected with a questionnaire-based survey, addressing promoters of rural tourism...

Purpose The study analyses residents' impact perceptions and attitudes towards wine tourism development in a Portuguese hinterland region. It additionally assesses heterogeneity within the community regarding these perceptions and attitudes to inform wine route managers about possible...

Purpose – In this paper, the aim is to discuss and analyze seasonality of demand within the rural tourist market of North Portugal and corresponding destination marketing implications. Design/methodology/approach – The data (n=2280) were collected through a large‐scale survey in the...