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Marketing theory and practice: the case of the Egg Card
Madichie, Nnamdi O. - In: Marketing intelligence & planning 27 (2009) 7, pp. 926-944
Persistent link: https://www.econbiz.de/10008318731
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The Nigerian movie industry "Nollywood" - a nearly perfect marketing case study
Madichie, Nnamdi O. - In: Marketing intelligence & planning 28 (2010) 5, pp. 625-650
Persistent link: https://www.econbiz.de/10008721479
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Micro-credit for microenterprises?: A study of women "petty" traders in Eastern Nigeria
Madichie, Nnamdi O.; Nkamnebe, Anayo D. - In: Gender in management : an international journal 25 (2010) 4, pp. 301-320
Persistent link: https://www.econbiz.de/10008426471
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A theoretical review of the property development challenges in Nigeria
Madichie, Nnamdi O.; Madichie, Okechukwu A. - In: International journal of business and emerging markets … 1 (2008/09) 3, pp. 296-311
Persistent link: https://www.econbiz.de/10009887845
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Supporting black businesses : narratives of support providers in London
Nwankwo, Sonny; Akunuri, Jaya; Madichie, Nnamdi O. - In: International journal of entrepreneurial behaviour & … 16 (2010) 6, pp. 561-580
Persistent link: https://www.econbiz.de/10009896295
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Broken silence : a commentary on women's entrepreneurship in the United Arab Emirates
Madichie, Nnamdi O.; Gallant, Monica - In: The international journal of entrepreneurship and innovation 13 (2012) 2, pp. 81-92
Persistent link: https://www.econbiz.de/10010003098
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An exploratory enquiry into the challenges of modern retailing on Muslim consumers in Northern Nigeria
Yusuf, Abubakar Muhtari; Madichie, Nnamdi O. - In: African journal of business and economic research : AJBER 7 (2012) 1/2, pp. 99-114
Persistent link: https://www.econbiz.de/10010006051
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The road to Rio and the UAE sustainability question : an initial assessment of the Green Sheikh's message
Madichie, Nnamdi O.; Kolo, Jerry - In: Journal for global business advancement : JGBA 5 (2012) 3, pp. 260-268
Persistent link: https://www.econbiz.de/10010117374
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An initial assessment of e-governance and public sector marketing in the UAE
Madichie, Nnamdi O.; Al Athmay, Alaa-Aldin Abdul Rahim A. - In: International journal of business and emerging markets … 5 (2013) 3, pp. 234-253
Persistent link: https://www.econbiz.de/10010146644
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City brand challenge 101 : Sharjah in a globalised UAE context
Madichie, Nnamdi O.; Madichie, Lynda - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 63-85
Persistent link: https://www.econbiz.de/10010184618