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Virtuelle Stimuli für Kundente...
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71
Motives and barriers affecting consumers' co-creation in the physical store
Schüler, Miranda
;
Maier, Michelle Fee
;
Liljedal, Karina T.
- In:
The international review of retail, distribution and …
30
(
2020
)
3
,
pp. 289-310
Persistent link: https://www.econbiz.de/10012253879
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72
There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria
;
Hende, Ellis van den
;
Hultink, …
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
3
,
pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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73
Exploring strategies for capturing customer's tacit knowledge in customer integration methods
Bretschneider, Ulrich
;
Zogaj, Shkodran
- In:
International journal of knowledge management : IJKM ; …
12
(
2016
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011623443
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74
Customer involvement in the game development process
Prystupa-Rządca, Kaja
;
Starostka, Justyna
- In:
Journal of entrepreneurship, management and innovation …
11
(
2015
)
3
,
pp. 43-66
Persistent link: https://www.econbiz.de/10011580030
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75
Customer care excellence in the new product development process : a case study
Isoherranen, Ville
;
Majava, Jukka
- In:
International journal of value chain management : IJVCM
9
(
2018
)
1
,
pp. 26-37
Persistent link: https://www.econbiz.de/10011890816
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76
Voice of the customer in the Islamic market
Doherty, Ronald J.
- In:
International journal of islamic marketing and branding
4
(
2019
)
2
,
pp. 146-166
Persistent link: https://www.econbiz.de/10012209121
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77
Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David
;
Elder, Ryan S.
- In:
Journal of marketing research
56
(
2019
)
4
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pp. 637-651
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78
Driving sustained competitive advantage through agility, NDP and innovation for telecommunication service providers
Devandran Muthu
;
Indra Thangavelu
- In:
International journal of business competition and …
6
(
2019
)
4
,
pp. 244-272
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79
Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Future-focused strategic marketing
,
(pp. 3-41)
.
2019
Persistent link: https://www.econbiz.de/10012165318
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80
The role of customer investor involvement in crowdfunding success
Cornelius, Philipp B.
;
Gokpinar, Bilal
- In:
Management science : journal of the Institute for …
66
(
2020
)
1
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pp. 452-472
Persistent link: https://www.econbiz.de/10012156639
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