Purpose – The purpose of this paper is to increase understanding of the determinants and usage of global technology services in Saudi Arabia. The technology under investigation is social network technology, Twitter. Design/methodology/approach – Drawing upon relevant extant literature, the...

Purpose – The purpose of this paper is to investigate the moderating role of structural autonomy in the relationship between innovation strategy and performance of international technology services ventures (ITVs). Design/methodology/approach – Data were collected from 200 ITVs serving...

Six varied papers on marketing issues in Malaysia - an interesting mix of research. Two papers address internet banking and consumers' attitudes to operating their accounts and financial business in this way. One paper looks at consumers' response to sales promotional tools and another at...