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Purpose – In the current customer‐centred business environment, organisations are adopting market‐oriented behaviour in an effort to enhance their value creation and delivery capabilities. This study seeks to investigate whether supplier market orientation leads to the creation of superior...
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Purpose – The purpose of this paper is to examine the effects of government assistance programmes on internationalization of SMEs from an Asian developing nation. Design/methodology/approach – Primary data from a sample of 203 SMEs in three export‐oriented industries in Bangladesh were...
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