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Measuring the short-term spillover impact of a product recall on a brand ecosystem
Mackalski, Robert; Belisle, Jean-Francois - In: The journal of brand management : an international journal 22 (2015) 4, pp. 323-339
Persistent link: https://www.econbiz.de/10011339295
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Consumers' attributions and brand evaluations in product-harm crises : the role of implicit theories of personality
Yin, Cheng-Yue; Yu, Hong-Yan; Poon, Patrick - In: Journal of consumer behaviour : an international … 15 (2016) 1, pp. 87-95
Persistent link: https://www.econbiz.de/10011485480
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When a brand cought fire : the role of brand equity in product-harm crisis
Rea, Brianna; Wang, Yong Jian; Stoner, Jason - In: The journal of product & brand management 23 (2014) 7, pp. 532-542
Persistent link: https://www.econbiz.de/10010467474
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Halo (spillover) effects in social media : do product recalls of one brand hurt or help rival brands?
Borah, Abhishek; Tellis, Gerard J. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10011485245
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"I" see Samsung, but "we" see Samsung and LG : the moderating role of consumers' self-construals and perceived similarity in spillover effect of product-harm crisis
Wu, Xiao Xiao; Choi, Woo Jin; Park, Jaehong - In: International journal of market research 62 (2020) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10012173368
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Are shocks to brands permanent or transient?
Yeung, Matthew C. H.; Ramasamy, Bala - In: The journal of brand management : an international journal 19 (2011/12) 9, pp. 758-771
Persistent link: https://www.econbiz.de/10009621242
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Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas; Wilken, Robert; Coletti, Paolo - In: Journal of global marketing 34 (2021) 2, pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
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Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas; Wilken, Robert; Coletti, Paolo - In: Journal of global marketing 34 (2021) 2, pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
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Erfolgreiche Supply-Chain-Kooperation zwischen Einzelhandel und Konsumgüterherstellern : eine empirische Untersuchung der Händlerperspektive
Magnus, Karl-Hendrik - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400533
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Erfolgreiche Supply-Chain-Kooperation zwischen Einzelhandel und Konsumgüterherstellern : Eine empirische Untersuchung der Händlerperspektive
Magnus, Karl-Hendrik - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515450