Liou, James J.H.; Tsai, Chieh-Yuan; Lin, Rong-Ho; … - In: Journal of Air Transport Management 17 (2011) 2, pp. 57-61
This study applies a modified VIKOR method to improve service quality among domestic airlines in Taiwan. Our model allows decision-makers to understand the gaps between alternatives and aspired-levels in practice. A large sample is used to establish a complete service quality evaluation...