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Aligning the competitive strategy with supply chain strategy through QFD

Prasad, K. G. Durga; Subbaiah, K. Venkata; Rao, K. Narayana - In: Journal of advances in management research : JAMR 9 (2012) 2, pp. 189-198

Persistent link: https://www.econbiz.de/10010160094

Optimal operating policies of X-control chart for non-normal variables with generalised Pareto in-control times

Rao, K. Srinivasa; Neelufur; Subbaiah, K. Venkata - In: International journal of productivity and quality … 6 (2010) 1, pp. 91-111

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Customer-driven product planning using conjoint analysis and QFD-ANP methodology

Subbaiah, K. Venkata; Prasad, K. G. Durga; Rao, K. Narayana - In: International journal of productivity and quality … 7 (2011) 3, pp. 374-394

Persistent link: https://www.econbiz.de/10009870033

Aligning the competitive strategy with supply chain strategy through QFD

Durga Prasad, K.G.; Venkata Subbaiah, K.; Narayana Rao, K. - In: Journal of Advances in Management Research 9 (2012) 2, pp. 189-198

Purpose – The purpose of this paper is to develop a methodology using quality function deployment (QFD) approach for aligning competitive strategy with supply chain strategy. Design/methodology/approach – QFD and utility‐based optimization approach are employed to achieve strategic fit...

Persistent link: https://www.econbiz.de/10014839848