Purpose – Evaluation of product development projects is quite intuitive and subjective. The purpose of this paper is to analyze decision makers' value perceptions of organizational impact before and after a project to explain how post‐project value perceptions are formed....

Purpose – Comprehensive R&D project valuation calls for internal information on, for example, R&D investments as well as external information such as market projections that relate to the expectations on product's life and revenue cash flows. Given the versatility of information needs, the...