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Learning to use the past : the development of a rhetorical history strategy by the London headquarters of the Hudson's Bay Company

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Foucault, discourse, and the birth of British public relations

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Theorising narrative in business history : introduction

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Writing business history : creating narratives

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Collaborating on Character…The SACCA Story

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The essence of synergy is when the whole is greater than the sum of the parts. Working together, all benefit more than their individual contributions. If there was ever an area that desperately needs synergistic effort, it would be character and leadership development and assessment at our...

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Corporate Books : Hochwertige Instrumente der Unternehmenskommunikation

Klug, Sonja Ulrike - 2016

Industrie-Unternehmen publizieren ihre Geschichte(n) -- Dienstleistungsunternehmen publizieren Expertenwissen -- Die strategische Planung: Buchprojekte gekonnt einfädeln -- Die Umsetzung: Von der Manuskriptgestaltung bis zur Vermarktung. .