Best, Bernadette; Moffett, Sandra; Hannibal, Claire; … - In: International Journal of Operations & Production Management 38 (2018) 7, pp. 1540-1561
Purpose: The purpose of this paper is to explain how value is co-created in a many-to-many (MTM) context. The authors use a case study of a non-governmental service delivery consortium engaging multiple actors to examine how value is co-created beyond the buyer-supplier dyad....