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This study investigated the psychological factors affecting individuals' intention to use green energy within the Theory of Planned Behavior (TPB) framework. The study's results are expected to significantly contribute to increasing the effectiveness of social marketing strategies aimed at...
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The purpose of this paper is to study the purchasing behavior of consumers for environmentally sustainable products using the Theory of Planned Behavior framework. It examines the determinants of purchasing intention for environmentally sustainable products which further leads to purchasing...
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