The literature on retailers’ range rationalization is limited and focuses primarily on the consequences thereof from a consumer perspective. Drawing on the extant research on buyer-supplier relationships, brand management, and market orientation (MO) in business-to-business (B2B) markets, our...

This paper outlines the general theoretical approach adopted in the power regime perspective on sourcing and relationship management. The paper focuses on the art of the possible. This means that managers have to develop sourcing relationships that are appropriate given the circumstances in...