Janssen, Maarten C.W.; Moraga-Gonzalez, Jose Luis - Tinbergen Instituut - 2007
post-merger. We show that this change in the search composition of demand makes mergers incentive-compatible for the firms … primary effects of a merger. Our main result is that the level of search costs are crucial in determining the incentives of …We study mergers in a market where N firms sell a homogeneous good and consumers search sequentially to discover prices …