This paper proposes price cannibalization as a growth strategy despite prior findings in avoiding it. We focus on a multi-class, capacity-constrained pricing problem in which each of the product classes has a price range. Specifically, we examine the effects of price range overlaps and introduce...

Consumer informedness plays a critical role in determining consumer choice in the presence of information technology (IT) deployed by competing firms in the marketplace. Using data collected through a series of stated choice experiments in two different research contexts, we examine how consumer...