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When does retargeting work? :...
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1
Recommendations and cross-selling : pricing strategies when personalizing firms cross-sell
Ghoshal, Abhijeet
;
Mookerjee, Vijay S.
;
Sarkar, Sumit
- In:
Journal of management information systems : JMIS
38
(
2021
)
2
,
pp. 430-456
Persistent link: https://www.econbiz.de/10012624131
Saved in:
2
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
3
Competing for recommendations : the strategic impact of personalized product recommendations in online marketplaces
Zhou, Bo
;
Zou, Tianxin
- In:
Marketing science
42
(
2023
)
2
,
pp. 360-376
Persistent link: https://www.econbiz.de/10014317107
Saved in:
4
Retargeting und die Rolle des Online-Shopping-Momentums : theoretische Fundierung und empirische Analyse
Kes, Isabelle
-
2020
Persistent link: https://www.econbiz.de/10012293067
Saved in:
5
"You should buy this one!" : the influence of online recommendations on product attitudes and choice confidence
Harris, Judy
;
Gupta, Pranjal
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003781060
Saved in:
6
Online-Shopping: Kaufentscheidungen gezielt steuern
Mühling, Thorsten
- In:
Wissensmanagement : das Magazin für Digitalisierung, …
10
(
2008
)
8
,
pp. 16-17
Persistent link: https://www.econbiz.de/10003776381
Saved in:
7
Accelerated learning of user profiles
Atahan, Pelin
;
Sarkar, Sumit
- In:
Management science : journal of the Institute for …
57
(
2011
)
2
,
pp. 215-239
Persistent link: https://www.econbiz.de/10008901447
Saved in:
8
Transparente mobile Empfehlungssysteme : Gestaltung und Einfluss auf die Kundenbindung mobiler Dienste
Radmacher, Mike
-
2010
Persistent link: https://www.econbiz.de/10003957365
Saved in:
9
Applying personalized recommendation for social network marketing
Esmaeili, Leila
;
Nasiri, Ramin
;
Minaei-Bidgoli, Behrouz
-
2012
Persistent link: https://www.econbiz.de/10009574531
Saved in:
10
Empfehlungsservice auf Websites : eine neue Form der Online-Werbung
Silberer, Günter
;
Henning, Christoph
;
Steinmann, Sascha
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 307-327)
.
2011
Persistent link: https://www.econbiz.de/10009241244
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