Similar Search Results

Core values brand building in sport : stakeholder attitudes towards intercollegiate athlethics and university brand congruency

Hutchinson, Michael; Bennett, Gregg - In: Sport management review 15 (2012) 4, pp. 434-447

Persistent link: https://www.econbiz.de/10009628076

Institutional branding : a content analysis of public service announcements from American universities

Clayton, Michael J.; Cavanagh, Kevin V.; Hettche, Matt - In: Journal of marketing for higher education 22 (2012) 2, pp. 182-205

Persistent link: https://www.econbiz.de/10009712073

From being branded to doing branding : studying representation practices from a communication-centered approach

Vásquez, Consuelo; Sergi, Viviane; Cordelier, Benoit - In: Scandinavian journal of management 29 (2013) 2, pp. 135-146

Persistent link: https://www.econbiz.de/10009758020

The role of brand orientation in the higher education sector : a student-perceived paradigm

Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820

Persistent link: https://www.econbiz.de/10010228957

Factors affecting Pakistan's university students' purchase intention towards foreign apparel brands

Shah, Syed Iqbal; Shahzad, Akmal; Ahmed, Tanvir; Ahmed, … - In: Management : journal of contemporary management issues 17 (2012) 1, pp. 1-14

This paper aims to study factors affecting Pakistan’s university students’ purchase intention towards foreign apparel brands. Purchase intention is explained in terms of general consumer variables (normative influence, consumer confidence) and brand specific variables (perceived quality,...

Persistent link: https://www.econbiz.de/10010240410

Branding athletes : exploration and conceptualization of athlete brand image

Arai, Akiko; Ko, Yong Jae; Ross, Stephen A. - In: Sport management review 17 (2014) 2, pp. 97-106

Persistent link: https://www.econbiz.de/10010382568

Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector

Casidy, Riza - In: Journal of nonprofit & public sector marketing 26 (2014) 2, pp. 142-161

Persistent link: https://www.econbiz.de/10010382656

Institutional commitment of traditional and non-traditional-aged students : a potential brand measurement?

Wardley, Leslie J.; Bélanger, Charles H.; Leonard, … - In: Journal of marketing for higher education 23 (2013) 1, pp. 90-112

Persistent link: https://www.econbiz.de/10009783329

Reputational interdependence : an examination of category reputation in higher education

Finch, David; McDonald, Sarah; Staple, Julie - In: Journal of marketing for higher education 23 (2013) 1, pp. 34-61

Persistent link: https://www.econbiz.de/10009783335

Assessing university brand personality through logos : an analysis of the use of academics and athletics in university branding

Watkins, Brandi A.; Gonzenbach, William J. - In: Journal of marketing for higher education 23 (2013) 1, pp. 15-33

Persistent link: https://www.econbiz.de/10009783342