Die strategische Gruppenforschung zählt seit etwa zwei Jahrzehnten zu den intensiv diskutierten Konzepten der Wirtschaftswissenschaften. Obwohl gegenwärtig Anstrengungen unternommen werden, durch die Rezeption theoretischer Konstrukte und Methoden aus Nachbardisziplinen den Erkenntnisstand zu...

The effective management of sales organizations is important to managers of international marketing operations spanning multiple countries, but also to managers of local operations who may question the validity of many of the prescriptions of US‐based research. Studies sales management control...

Salesperson behavior performance is conceptualized as a predictor of outcome performance and sales organization effectiveness. The research considers the effects of salesperson capabilities, industrial/consumer products, and industry growth moderators on salesperson performance and sales...

Evaluating the consequences of brand equity management is one of the most important measurement issues for intangible assets in the new economy. Studies have validated the effect of brand equity on the value of the firm and addressed the capital market effects of intangible associations such as...