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Gender differences in social support in the decision to volunteer
Wymer, Walter - In: International review on public and non-profit marketing 9 (2012) 1, pp. 19-26
Persistent link: https://www.econbiz.de/10009535063
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Deconstructing the brand nomological network
Wymer, Walter - In: International review on public and non-profit marketing 10 (2013) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10009728492
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The influence of marketing scholarship’s legacy on nonprofit marketing
Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118
This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...
Persistent link: https://www.econbiz.de/10010197480
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Case study: which theory is more effective for predicting hotel guest participation in towel and linen reuse programs, social influence theory or attribution theory?
Wymer, Walter - In: Social marketing and behaviour change : models, theory …, (pp. 268-275). 2014
Persistent link: https://www.econbiz.de/10010477243
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Addressing complex social problems with a multi-environmental stakeholder coalition
Wymer, Walter - In: International review on public and non-profit marketing 18 (2021) 3, pp. 403-418
Persistent link: https://www.econbiz.de/10012617329
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Social marketing's relevance in helping the United Nations attain its SDGs
Wymer, Walter - In: International review on public and non-profit marketing 20 (2023) 3, pp. 529-541
Persistent link: https://www.econbiz.de/10014383333
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Improving the quality of empirical nonprofit research : the focal constructs and their measures
Wymer, Walter - In: International review on public and non-profit marketing 14 (2017) 2, pp. 137-148
Persistent link: https://www.econbiz.de/10011916352
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Connected causes : online marketing strategies for nonprofit organizations
Wymer, Walter; Grau, Stacy Landreth - 2011
Persistent link: https://www.econbiz.de/10008860313
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Sensation seekers as a target market for volunteer tourism
Wymer, Walter; Self, Donald R.; Findley, Carolyn Sara Casey - In: Services marketing quarterly 31 (2010) 3, pp. 348-362
Persistent link: https://www.econbiz.de/10008648756
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Nonprofit education : course offerings and perceptions in accredited US business schools
Mottner, Sandra; Wymer, Walter - In: Journal of nonprofit & public sector marketing 23 (2011) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10008988053