Xu, Yingjiao; Paulins, V. Ann - In: Journal of Fashion Marketing and Management: An … 9 (2005) 4, pp. 420-433
Purpose – To study college students' attitudes toward and behavioral intention of shopping online for apparel products … developed and distributed to two groups of respondents: college students who lived in rural and urban areas. Findings – The … students, in general, had positive attitudes toward shopping online for apparel products. ANOVA results showed that the …