This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in...

Questions on the business value of information technology (IT), which have been raised by managers and researchers for the last decade, are not settled yet. Firms invest in IT to improve their business performance. However, some firms fail to improve their business performance while others...