Purpose Online customer ratings are ubiquitous in e-commerce. However, in presenting these ratings to consumers, e-commerce websites utilize different formats. The purpose of this paper is to investigate the effects of customer ratings formats on consumer trust and processing fluency....

Background: Obesity has been associated with the expanding portion sizes of away-from-home foods. Although portion size norms and calorie density have increased outside the home, they could also have a parallel or referred impact on serving sizes in the home. Cookbook recipes might provide a...

Do consumers eat more when they exercise more? If so, the implications could ripple through the multi-billion dollar fitness and food industries and have implications for both consumers and health care providers. Three studies – two field experiments and one observational field study –...