Botschen, Günther; Thelen, Eva M.; Pieters, Rik - In: European Journal of Marketing 33 (1999) 1/2, pp. 38-58
Although the basic idea of benefit segmentation lies in using causal, as opposed to descriptive, factors as segmentation criteria, most of the empirical studies do not differentiate between product attributes and the benefit sought by consumers. The objectives of this article are to clarify the...
