//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Neue Formen der Handelswerbung
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Innovation
92,533
Innovationsmanagement
20,202
Innovation management
19,581
Werbung
13,843
innovation
13,142
Advertising
11,312
Theorie
10,883
Theory
10,571
Technischer Fortschritt
9,788
Technological change
9,114
Deutschland
6,951
Technologiepolitik
6,825
Technology policy
6,729
Germany
5,568
USA
5,477
Patent
5,211
Industrieforschung
5,151
United States
5,081
Industrial research
4,876
Welt
4,818
World
4,749
Entrepreneurship
4,619
Produktentwicklung
4,484
Consumer behaviour
4,462
SME
4,446
Wissenstransfer
4,435
KMU
4,400
Knowledge transfer
4,387
New product development
4,367
Konsumentenverhalten
4,301
Unternehmenserfolg
4,172
Firm performance
4,135
China
4,019
Werbewirkung
3,890
Unternehmensgründung
3,889
Entrepreneurship approach
3,884
Advertising effects
3,828
Business start-up
3,621
Knowledge management
3,542
Wissensmanagement
3,414
more ...
less ...
Online availability
All
Undetermined
33,795
Free
33,018
Type of publication
All
Article
68,241
Book / Working Paper
48,645
Journal
465
Other
99
Database
2
Type of publication (narrower categories)
All
Article in journal
45,128
Aufsatz in Zeitschrift
45,128
Graue Literatur
11,712
Non-commercial literature
11,712
Working Paper
10,709
Aufsatz im Buch
9,408
Book section
9,408
Arbeitspapier
8,512
Collection of articles of several authors
3,394
Sammelwerk
3,394
Hochschulschrift
2,685
research-article
2,204
Aufsatzsammlung
1,951
Thesis
1,840
Konferenzschrift
1,398
Article
859
Conference proceedings
786
Case study
783
Fallstudie
783
Conference paper
599
Konferenzbeitrag
599
Bibliografie enthalten
527
Bibliography included
527
review-article
441
Amtsdruckschrift
440
Government document
440
case-report
340
Dissertation u.a. Prüfungsschriften
304
conceptual-paper
274
viewpoint
256
Collection of articles written by one author
249
Sammlung
249
Lehrbuch
248
review
224
Forschungsbericht
215
Textbook
210
Research Report
209
Conference Paper
177
Statistik
161
Advisory report
145
more ...
less ...
Language
All
English
90,152
Undetermined
12,441
German
10,959
Russian
990
French
833
Hungarian
585
Spanish
382
Italian
375
Polish
357
Portuguese
160
Dutch
99
Swedish
85
Czech
66
Ukrainian
60
Slovak
43
Danish
38
Finnish
28
Norwegian
27
Croatian
26
Romanian
26
Lithuanian
23
Bulgarian
22
Slovenian
14
Serbian
14
Kazakh
12
Estonian
6
Latvian
5
Chinese
5
Multiple languages
4
Albanian
3
Arabic
2
Galician
2
Afrikaans
1
Belarusian
1
Bosnian
1
Valencian
1
Indonesian
1
Macedonian
1
Turkish
1
Vietnamese
1
more ...
less ...
Author
All
Audretsch, David B.
246
Rammer, Christian
234
Czarnitzki, Dirk
218
Fritsch, Michael
216
Vivarelli, Marco
199
Henrekson, Magnus
190
Aghion, Philippe
186
Cantner, Uwe
176
Peters, Bettina
164
Nijkamp, Peter
163
Herstatt, Cornelius
159
Hall, Bronwyn H.
158
Akcigit, Ufuk
135
Pyka, Andreas
128
Mairesse, Jacques
123
Link, Albert N.
122
Van Reenen, John
113
Dosi, Giovanni
112
Malerba, Franco
109
Harhoff, Dietmar
108
Kraft, Kornelius
108
Veugelers, Reinhilde
108
Brem, Alexander
105
Roper, Stephen
101
Acemoglu, Daron
99
Lööf, Hans
97
Mohnen, Pierre A.
97
Baldwin, John R.
95
Wörter, Martin
93
Welfens, Paul J. J.
91
Acs, Zoltán J.
90
Ratten, Vanessa
89
Antonelli, Cristiano
88
Rennings, Klaus
87
Carayannis, Elias G.
86
Lichtenberg, Frank R.
86
Arvanitis, Spyridon
85
Penzkofer, Horst
84
Rodríguez-Pose, Andrés
84
Persson, Lars
83
more ...
less ...
Institution
All
National Bureau of Economic Research
598
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
444
OECD
364
HAL
238
C.E.P.R. Discussion Papers
188
Springer Fachmedien Wiesbaden
162
Edward Elgar Publishing
151
IGI Global
133
Inter-American Development Bank
121
Zentrum für Europäische Wirtschaftsforschung
110
Université Paris-Dauphine (Paris IX)
108
Statistics Canada, Government of Canada
103
United Nations University-Maastricht Economic Research Institute of Innovation and Technology (UNU-MERIT)
103
Zentrum für Europäische Wirtschaftsforschung (ZEW)
94
Centre of Excellence for Science and Innovation Studies, Kungliga Tekniska Högskolan (KTH)
75
Institute for the Study of Labor (IZA)
69
United Nations University, Maastricht Economic and social Research and training centre on Innovation and Technology
62
World Bank
62
CESifo
59
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
58
EconWPA
56
Institutet för Näringslivsforskning (IFN)
54
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
52
Institute for Prospective Technological Studies (IPTS), Joint Research Centre
52
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
48
DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies
46
Europäische Kommission
46
Fraunhofer-Institut für System- und Innovationsforschung
46
Österreichisches Institut für Wirtschaftsforschung
45
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
43
Centre for Innovation, Research and Competence in the Learning Economy (CIRCLE), Lunds Universitet
40
Economics Department, Organisation de Coopération et de Développement Économiques (OCDE)
39
London School of Economics (LSE)
36
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
35
Friedrich-Schiller-Universität Jena
33
Institut für Technologie- und Innovationsmanagement <Hamburg>
33
eSocialSciences
32
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
31
Organisation for Economic Co-operation and Development
31
European Association of Agricultural Economists - EAAE
30
more ...
less ...
Published in...
All
Research policy : policy, management and economic studies of science, technology and innovation
1,295
Technological forecasting & social change : an international journal
1,274
Journal of business research : JBR
1,025
Technovation : the international journal of technological innovation, entrepreneurship and technology management
605
NBER working paper series
589
Technology analysis & strategic management
589
SpringerLink / Bücher
568
International journal of innovation management
544
Working paper / National Bureau of Economic Research, Inc.
495
NBER Working Paper
474
Economics of innovation and new technology
433
MPRA Paper
420
International journal of technology management : IJTM
414
Strategic Direction
414
Industrial marketing management : the international journal for industrial and high-tech firms
395
Industry and innovation
361
Journal of open innovation : technology, market, and complexity
359
ZEW Discussion Papers
314
Management science : journal of the Institute for Operations Research and the Management Sciences
293
The journal of technology transfer
282
Springer eBook Collection
281
Innovation: organization & management : IOM
267
Discussion paper / Centre for Economic Policy Research
266
Working paper
257
Finance research letters
255
Discussion paper
252
International journal of innovation and technology management
248
Journal of advertising research
244
IEEE transactions on engineering management : EM
240
IZA Discussion Papers
238
European Journal of Innovation Management
236
ZEW discussion papers
228
CESifo working papers
220
Journal of evolutionary economics : JEE
216
International journal of advertising : the review of marketing communications
213
European Journal of Marketing
207
Discussion paper series / IZA
199
Research technology management : RTM
199
Small business economics : an entrepreneurship journal
198
European journal of innovation management
195
more ...
less ...
Source
All
ECONIS (ZBW)
96,250
RePEc
9,310
Other ZBW resources
3,952
EconStor
3,532
USB Cologne (EcoSocSci)
2,746
BASE
1,181
USB Cologne (business full texts)
370
ArchiDok
65
OLC EcoSci
46
more ...
less ...
Showing
1
-
10
of
117,452
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
Bliemel, Friedhelm
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000681796
Saved in:
2
The role of retail
advertising
from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
3
Handelswerbung : Strategien und Instrumente
Foscht, Thomas
;
Angerer, Thomas
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 693-713)
.
2006
Persistent link: https://www.econbiz.de/10003276152
Saved in:
4
Behavioral effects of digital signage
Burke, Raymond R.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 180-185
Persistent link: https://www.econbiz.de/10003860560
Saved in:
5
Zur Wirkung unterschiedlicher Produktabbildungen in der Handelswerbung
Allexi, Katia
;
Franz, Robert
;
Helnerus, Klaus
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 345-370)
.
2007
Persistent link: https://www.econbiz.de/10003468234
Saved in:
6
Erfolg für Stadtmarketing und Werbegemeinschaften : Strukturen, Strategien, Analysen und bundesweit erfolgreiche Aktionen
Breyer-Mayländer, Thomas
-
2011
Persistent link: https://www.econbiz.de/10009580390
Saved in:
7
Werbedynamik im Handel : von der Reklame zur Kommunikation
Müller-Hagedorn, Lothar
- In:
Meilensteine im deutschen Handel : Erfolgsstrategien - …
,
(pp. 181-205)
.
1999
Persistent link: https://www.econbiz.de/10001304603
Saved in:
8
Strategien und Techniken zur Gestaltung der Handelswerbung
Esch, Franz-Rudolf
- In:
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
,
(pp. 803-822)
.
1999
Persistent link: https://www.econbiz.de/10001363849
Saved in:
9
Klassiche
Werbung
: Strategien und Instrumente
Foscht, Thomas
;
Brandstätter, Marion
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 671-693)
.
2012
Persistent link: https://www.econbiz.de/10009737990
Saved in:
10
Electronic Commerce : Herausforderungen - Anwendungen - Perspektiven
Bliemel, Friedhelm
(
ed.
);
Fassott, Georg
(
ed.
); …
-
1999
-
2., überarbeitete und erweiterte Auflage
des Electronic Commerce - Herausforderungen für den Handel - One to One-Marketing - Online-
Werbung
- Servicemanagement …
Persistent link: https://www.econbiz.de/10013514825
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->