Contrasts the marketing practices of local and foreign firms in Malaysia. Finds that local firms show lower … opportunities. Progress that local firms would do well to examine the marketing practices of their foreign counterparts.  …

utilized. Highlights differences and similarities between methodology of marketing employed in the East and the West. Presents … a cross‐section of case studies to illustrate market research carried out. Suggests that marketing research is an …

Defines the term “comparative marketing” as a type of analysis which describes and interprets the differences and … similarities between varying marketing practices and systems in two or more different countries or societies. Looks at the growth … of international marketing and then goes on to examine various models of marketing. Provides a framework for comparative …

Assesses the present stage of marketing development in Egypt. Identities the basic factors responsible for the … development or underdevelopment of marketing. Concludes that economic growth is directly related to marketing development which … grows to fulfil the need of its economy. Reveals that in Egypt marketing is underdeveloped, which is a reflection of the …

Describes a case study undertaken for a Chain company marketing durable goods rather than food products. Outlines the …

predictions about consumer behaviour in order to and understanding and decision making in certain spheres of marketing.  …

Examines the possibilities of marketing formulated commercially distributed foods for combatling malnutrition in low …‐cost nutritious foods being stressed by marketing departments in order to tempt the consumer.  …