selling to achieve solutions for marketing problems, with regard to computers and office machinery. Focuses mainly on the …

Proposes to attempt to explain why this situation of marketing as a significant specialism will change within the next … in a business studies degree with marketing as a major specialism and recommends various universities for varying courses … within this specialism. Summarises that for marketing in particular, the new system is ideally placed as long as some kind of …

), into the management of export marketing in the textile machinery, agricultural machinery, and mechanical handling equipment … size and covering all the major sections of the three industries. States the standard of export marketing is not solely a …

Presents one of the methods given to the Marketing Society Study Group intended for examining the setting of …

Shows how the marketing of agricultural products differs from the marketing of consumer goods, dealing chiefly with … marketing in the home‐produced sector. Presents a general survey of the main structural features of leading UK marketing boards … and private enterprise systems of distribution. Suggests some future trends in agricultural marketing which will take …

be learned in this area of exporting which can be applied elsewhere in other marketing areas.  …

‐orientation. Describes the available information in child consumption, purchasing, incomes and influences, and reviews the marketing …

marketing scene, investigating possible causes of these changes. Gives on account of micro‐economic factors and their effect on …