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elektronischen Markt. Im Unterschied zum Online-Marketing, das sich vorwiegend mit der Vermarktung von Produkten oder …-Präsenz eines Unternehmens im elektronischen Markt zu exponieren. Web Site Promotion muß somit einem Online-Marketing vorgelagert …
Persistent link: https://www.econbiz.de/10005841428
Die Duisburger ostasienwissenschaftliche Forschung setzt sich ausdrücklich zum Ziel, den Kontakt zur Praxis zu suchen. Der vorliegende Beitrag wendet sich entsprechend nicht nur an Interessenten an der chinesischen Wirtschaft, sondern auch an die aktiv im Wirtschaftsverkehr mit China...
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The marketing literature so far only considers attraction models with strict functional forms. Greater exibility can be …
Persistent link: https://www.econbiz.de/10005841723
ökonomisch-theoretische Grundlagen begonnen. Unstreitig ist, dass die Marketing-Disziplin vor allem im Bereich der sogenannten …
Persistent link: https://www.econbiz.de/10005842835
Partial-least squares regression (PLS) is a statistical tool specifically designed to cope with problems like small datasets, missing values and the presence of multicollinearity . The paper proceeds first with a concise review of the PLS method.
Persistent link: https://www.econbiz.de/10005843541
create a business and marketing plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My marketing plan is also based on this research and the specific French target market to which my … brand caters.After sketching designs, hunting for fabrics, constructing garments, researching a foreign market and marketing …
Persistent link: https://www.econbiz.de/10009455838
Marketing and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …
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psychological concepts in their marketing and branding tactics. …
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I am a senior Marketing major, and I wanted to incorporate what I have learned the past four years into my honors … project. Acting as a consultant to a local non-profit here in Rhode Island, I developed a marketing plan to help The Welcome …
Persistent link: https://www.econbiz.de/10009455914
important examples, one from international business and one from marketing, illustrate the use of the framework. Both examples …
Persistent link: https://www.econbiz.de/10009457386