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"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands

Park, Minjung; Im, Hyunjoo; Kim, Hye-yŏng - In: Journal of business research : JBR 117 (2020), pp. 529-542

Persistent link: https://www.econbiz.de/10012287964

Authenticity under threat : when social media influencers need to go beyond self-presentation

Audrezet, Alice; Kerviler, Gwarlann de; Moulard, Julie … - In: Journal of business research : JBR 117 (2020), pp. 557-569

Persistent link: https://www.econbiz.de/10012287973

User engagement in social media : an explorative study of Swedish fashion brands

Geissinger, Andrea; Laurell, Christofer - In: Journal of fashion marketing and management 20 (2016) 2, pp. 177-190

Persistent link: https://www.econbiz.de/10011575484

Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers

Hughes, Mine Üçok; Bendoni, Wendy K.; Pehlivan, Ekin - In: The journal of product & brand management 25 (2016) 4, pp. 357-364

Persistent link: https://www.econbiz.de/10011607063

The implications of digital marketing on WeChat for luxury fashion brands in China

Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409

Persistent link: https://www.econbiz.de/10012060141

Online fashion shopping paradox : the role of customer reviews and facebook marketing

Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153

Persistent link: https://www.econbiz.de/10012001293

Social media, online brand communities, and customer engagement in the fashion industry

Helal, Guida - In: Leveraging computer-mediated marketing environments, (pp. 143-172). 2019

Persistent link: https://www.econbiz.de/10011971314

Who seeks a surprise box? : predictors of consumers’ use of fashion and beauty subscription-based online services (SOS)

Woo, Hongjoo; Ramkumar, Bharath - In: Journal of retailing and consumer services 41 (2018), pp. 121-130

Persistent link: https://www.econbiz.de/10011808560

Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity

Lee, Jung Eun; Hur, Songyee; Watkins, Brandi - In: The journal of brand management : an international journal 25 (2018) 5, pp. 449-462

Persistent link: https://www.econbiz.de/10011919444

Influence of electronic word of mouth on purchase intention of fashion products in social networking websites

Saleem, Anum; Ellahi, Abida - In: Pakistan journal of commerce and social sciences 11 (2017) 2, pp. 597-622

. It also identifies the major factors influencing the electronic word of mouth to buy fashion products. A survey was … influencing purchase intention of fashion brands. The findings also confirm the role of homophily, trustworthiness, expertness …, informational influence and high fashion involvement as major factors influencing electronic word of mouth. Findings from the study …

Persistent link: https://www.econbiz.de/10011930451