In e-business freemium business models have become legitimate. However, current research provides little insight on how the free and premium offering should be employed to lead to growth and success in the long run. The presented research aims to fill this gap by investigating how the property...

Teaching business models (BM) and business model innovation (BMI) in universities and business schools has become a common practice. Academia has acknowledged that despite the very normative nature of the concept, business model thinking unites and synergistically binds the very fundamental...

The papers in this first volume represent a great variety of teaching approaches. Each paper presents approaches or instruments that have been successfully used in either the classroom or in online teaching. Furthermore, the authors provide clear guidance on how to apply their approaches,...

We discuss our lessons from 8 years of teaching business model innovation to executives in our part-time MBA program. We examine how strategic foresight tools are particularly useful to help students to overcome the cognitive bounds that inhibit business model innovation and discuss the...

Purpose – Up to now, there has been little research on the impact of the external environment on recruitment practices of organizations, and in part it lags behind practice. The purpose of this paper is to rectify this by studying recent changes in recruitment practices of Danish organizations...

In this paper, we look at how the major Danish newspapers are responding to the challenges posed by the decreasing sales of the printed newspapers and advertising space, through growing online advertising and various technological innovations. We approach the theme from the business model...