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Exploring green consumers' pro...
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1
Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong
;
Lee, Jinhee
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
Saved in:
2
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
3
Analyzing the profile and purchase intentions of green consumers in Poland
Apaydin, Fahri
;
Szczepaniak, Magdalena
- In:
Mokslo darbai / Ekonomika
96
(
2017
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011918250
Saved in:
4
Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products
Trivedi, Rohit H.
;
Patel, Jayesh D.
;
Savalia, Jignasa R.
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10010528567
Saved in:
5
Using market segmentation approaches to understand the green consumer
Devinney, Timothy Michael
- In:
The Oxford handbook of business and the natural environment
,
(pp. 384-402)
.
2012
Persistent link: https://www.econbiz.de/10009387474
Saved in:
6
Niche level segmentation of green consumers : a key for psychographic or demographic predicament
Verma, Sanjeev
- In:
South Asian journal of business studies
6
(
2017
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10011801372
Saved in:
7
Using Market Segmentation Approaches to Understand the Green Consumer
Devinney, Timothy M.
- In:
The Oxford handbook of business and the natural environment
.
2012
Persistent link: https://www.econbiz.de/10012885302
Saved in:
8
Using Market Segmentation Approaches to Understand the Green Consumer
Devinney, Timothy M.
-
2015
other words, commercial organizations are more concerned with the specific
demand
for their products and services and NGOs …
Persistent link: https://www.econbiz.de/10014045023
Saved in:
9
Visitors' behavioural intention towards an episode of air pollution : a segmentation analysis
Carneiro, Maria João
;
Eusébio, Celeste
;
Rodrigues, Vitor
- In:
Journal of travel and tourism marketing
38
(
2021
)
6
,
pp. 622-639
Persistent link: https://www.econbiz.de/10012623385
Saved in:
10
Consumers' perceptions of circular economy in the hotel industry : evidence from
Portugal
Julião, Jorge
;
Gaspar, Marcelo Calvete
;
Alemão, Clarisse
- In:
International journal of integrated supply management : …
13
(
2020
)
2/3
,
pp. 192-209
Persistent link: https://www.econbiz.de/10012252687
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