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Subject
All
Marketing
31,390
Relationship marketing
26,165
Beziehungsmarketing
25,491
Consumer behaviour
11,830
Konsumentenverhalten
11,677
Deutschland
7,597
Germany
6,356
Theorie
6,330
Theory
6,294
Marketingmanagement
6,290
Marketing management
5,751
Customer satisfaction
5,713
Kundenzufriedenheit
5,649
Brand management
4,161
Markenführung
4,151
Service quality
4,081
Dienstleistungsqualität
4,046
Electronic Commerce
3,557
USA
2,837
Online-Marketing
2,820
Datenbank
2,793
Social Web
2,777
Social web
2,773
Internet marketing
2,695
Lieferantenmanagement
2,605
Supplier relationship management
2,603
marketing
2,593
United States
2,509
Markenimage
2,503
E-commerce
2,400
Brand image
2,358
Strategisches Management
2,276
Database
2,208
Marktforschung
2,132
Markenartikel
2,069
Einzelhandel
2,002
Management
2,000
Kundenmanagement
1,974
Unternehmen
1,909
Brand
1,876
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All
Undetermined
17,933
Free
13,194
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Book / Working Paper
48,408
Article
32,590
Journal
665
Other
533
Database
1
Type of publication (narrower categories)
All
Article in journal
20,186
Aufsatz in Zeitschrift
20,186
Hochschulschrift
5,897
Aufsatz im Buch
5,305
Book section
5,305
Thesis
4,219
Graue Literatur
3,352
Non-commercial literature
3,352
Collection of articles of several authors
2,684
Sammelwerk
2,684
Dissertation u.a. Prüfungsschriften
2,230
Lehrbuch
2,010
Aufsatzsammlung
1,999
Working Paper
1,784
Arbeitspapier
1,616
research-article
1,597
Textbook
1,595
Bibliografie enthalten
1,195
Bibliography included
1,195
Konferenzschrift
1,186
Case study
1,074
Fallstudie
1,074
Ratgeber
705
Guidebook
625
Conference proceedings
524
Handbook
456
Handbuch
456
review-article
354
Bibliographie
338
conceptual-paper
257
Glossar enthalten
237
Glossary included
237
review
219
Amtsdruckschrift
217
Government document
217
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202
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202
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195
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194
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189
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English
45,309
German
26,395
Undetermined
9,236
French
631
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546
Polish
158
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123
Spanish
75
Italian
53
Romanian
47
Swedish
36
Dutch
31
Ukrainian
29
Lithuanian
28
Portuguese
28
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15
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11
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9
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7
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7
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7
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7
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3
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3
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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All
Bruhn, Manfred
386
Meffert, Heribert
291
Kotler, Philip
263
Homburg, Christian
249
Pepels, Werner
228
Huber, Frank
195
Wiedmann, Klaus-Peter
174
Bauer, Hans H.
154
Belz, Christian
133
Tomczak, Torsten
114
Diller, Hermann
113
Kumar, V.
113
Fritz, Wolfgang
108
Herrmann, Andreas
97
Esch, Franz-Rudolf
96
Irwin, Scott H.
94
Ahlert, Dieter
93
Kreutzer, Ralf T.
91
Sheth, Jagdish N.
90
Kleinaltenkamp, Michael
89
Backhaus, Klaus
83
Burmann, Christoph
81
Krafft, Manfred
79
Reinecke, Sven
77
Wirtz, Bernd W.
73
Kuß, Alfred
71
Heinemann, Gerrit
70
Kirchgeorg, Manfred
70
Stauss, Bernd
70
Silberer, Günter
69
Kaiser, Harry M.
68
McDonald, Malcolm
67
Svensson, Göran
67
Verhoef, Peter C.
66
Sträßer, Anne-Katrin
65
Albers, Sönke
62
Wilson, William W.
62
Good, Darrel L.
61
Grönroos, Christian
61
Unger, Fritz
59
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Institution
All
Springer Fachmedien Wiesbaden
543
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
OECD
154
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
American Marketing Association
105
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Université Paris-Dauphine (Paris IX)
83
Verlag Dr. Kovač
79
Office of the Chief Economist, Department of Agriculture
72
IGI Global
58
Haufe-Lexware GmbH & Co. KG
55
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
National Bureau of Economic Research
48
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Springer Gabler <Firma>
42
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Gesellschaft zur Erforschung des Markenwesens
36
Verlag Franz Vahlen
36
HAL
35
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
Fördergesellschaft Marketing an der Universität Augsburg
33
Edward Elgar Publishing
32
European Society for Opinion and Marketing Research
32
Books on Demand GmbH <Norderstedt>
31
Springer-Verlag GmbH
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
De Gruyter Oldenbourg
30
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Published in...
All
SpringerLink / Bücher
1,635
Journal of business research : JBR
808
Journal of retailing and consumer services
598
European Journal of Marketing
563
Industrial marketing management : the international journal for industrial and high-tech firms
522
Springer eBook Collection
382
Gabler Edition Wissenschaft
366
Springer eBook Collection / Business and Economics
364
Europäische Hochschulschriften / 5
332
International journal of hospitality management
285
Research
261
Marketing Intelligence & Planning
255
The journal of services marketing
226
The journal of business & industrial marketing
224
Journal of the Academy of Marketing Science
223
Journal of Food Distribution Research
208
Journal of strategic marketing
206
The service industries journal
193
Lehrbuch
192
Journal of marketing
186
European journal of marketing : EJM
174
Journal of Business & Industrial Marketing
172
International journal of electronic customer relationship management : IJECRM
156
Journal of marketing management : MM
155
Marketing intelligence & planning
154
International Journal of Bank Marketing
148
Journal of Consumer Marketing
144
Management Science
135
Journal of travel and tourism marketing
134
International journal of contemporary hospitality management
130
Journal of Agricultural and Applied Economics
130
Psychology & marketing
129
essentials
127
Asia Pacific journal of marketing and logistics
125
Tourism management : research, policies, practice
125
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
123
The journal of product & brand management
123
Journal of hospitality marketing & management
122
Management science : journal of the Institute for Operations Research and the Management Sciences
119
Hamburger Schriften zur Marketingforschung
118
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Source
All
ECONIS (ZBW)
52,561
USB Cologne (EcoSocSci)
17,632
RePEc
6,613
Other ZBW resources
2,805
BASE
1,899
EconStor
362
USB Cologne (business full texts)
224
OLC EcoSci
93
ArchiDok
8
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41
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41
Big Data im
Marketing
: Chancen und Möglichkeiten für eine effektive Kundenansprache
Schwarz, Torsten
(
ed.
)
-
2015
-
1. Auflage
Persistent link: https://www.econbiz.de/10014008994
Saved in:
42
Künstliche Intelligenz - die Zukunft des
Marketing
: ein praktischer Leitfaden für
Marketing
-Manager
Bünte, Claudia
-
2018
Persistent link: https://www.econbiz.de/10011893526
Saved in:
43
Effective customer selection for
marketing
campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
Saved in:
44
Prozesse des Analytischen CRM : Fallbeispiele aus der Finanzdienstleistungsbranche, Architekturvorschlag und Methodenelemente
Reichold, Annette
-
2006
Persistent link: https://www.econbiz.de/10003313579
Saved in:
45
Database
marketing
: analyzing and managing customers
Blattberg, Robert C.
;
Kim, Byung-Do
;
Neslin, Scott A.
-
2008
Persistent link: https://www.econbiz.de/10003453087
Saved in:
46
Leitfaden personalisierte Dialoge
Schwarz, Torsten
(
ed.
)
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011910086
Saved in:
47
Leitfaden personalisierte Dialoge
Schwarz, Torsten
(
ed.
)
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011756598
Saved in:
48
Steigerung der Dienstleistungsqualität mit Electronic-Banking : Kundenorientierung am Beispiel sächsischer Genossenschaftsbanken
Eusterbrock, Claudia
-
1999
Persistent link: https://www.econbiz.de/10000679755
Saved in:
49
Handbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000656362
Saved in:
50
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Simon, Hermann
(
ed.
);
Homburg, Christian
(
contributor
)
-
1998
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10000666048
Saved in:
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