In this paper, we examine a markets’ readiness for potential disruptive innovations based on past and current conditions. For this purpose, we developed a theoretical framework to evaluate the “disruptive susceptibility” of value networks. Using the construct of disruptive susceptibility,...

Disruptive innovations (DI) have the potential to fundamentally change markets and their power relations: Specifically, established companies are confronted with the threat of being forced out of the market by DI. At the same time, companies also have the opportunity to control the market's...