"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...

Mobile phones and Internet use can enable human capabilities that can contribute to positive developmental outcomes (Smith, Spencer, & Rashid, 2011; Ndung'u & Waema, 2011; Agüero, de Silva & Kang, 2011; Sen, 1999). Communication networks, in Africa particularly mobile phones, have been recognised as an...

Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...

pt. I. Research foundations -- pt. II. Theory breakthroughs -- pt. III. New approaches to research -- pt. IV. Digital media : radiating voices -- pt. V. Evaluating digital advertising -- pt. VI. Future research trends and opportunities.