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Efficient Methods for Sampling Responses from Large-Scale Qualitative Data
Singh, Surendra N.; Hillmer, Steve; Wang, Ze - In: Marketing Science 30 (2011) 3, pp. 532-549
The World Wide Web contains a vast corpus of consumer-generated content that holds invaluable insights for improving the product and service offerings of firms. Yet the typical method for extracting diagnostic information from online content--text mining--has limitations. As a starting point, we...
Persistent link: https://www.econbiz.de/10009218468
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Efficient Methods for Sampling Responses from Large-Scale Qualitative Data
Singh, Surendra N.; Hillmer, Steve; Wang, Ze - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 532-550
Persistent link: https://www.econbiz.de/10009028880
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Efficient theory development and factor retention criteria : abandon the "eigenvalue greater than one" criterion
Patil, Vivek H.; Singh, Surendra N.; Mishra, Sanjay; … - In: Journal of business research : JBR 61 (2008) 2, pp. 162-170
Persistent link: https://www.econbiz.de/10003625164
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The odd-ending price justification effect : the influence of price-endings on hedonic and utilitarian consumption
Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 545-557
Persistent link: https://www.econbiz.de/10010417555
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Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha; Singh, Surendra N.; Landau, Mark J.; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
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Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.; Rothschild, Michael; Churchill, … - In: Journal of marketing research : JMR 25 (1988) 1, pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
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Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin; Chatterjee, Promothesh; Singh, Surendra N. - In: Journal of business research : JBR 143 (2022), pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73
Persistent link: https://www.econbiz.de/10012309678