Sports marketing at the centre of different markets -- Basics of sports marketing -- Performance aspects in sports marketing -- Prices and contracts in sports marketing -- Communication topics in sports marketing -- Distribution channels in sports marketing -- Perspectives of sport -...

Part A. Sports Strategy and Governance -- Managing sports organisations: Impact of Covid 19 -- Changing dynamics and future of sports logistics post lockdown -- Supply line in sports - Can we insulate it from Covid19? -- Co-hosting sports mega-events in a fast-paced environment -- Theorizing...

In the early nineties, when the “Bosman” case arose, sports authorities were faced with a great challenge. The widely accepted autonomy and self-regulation of the sports sector was at stake. If sports were to be treated as just another economic activity without exceptions and if its specific...