A visual approach to measuring implicit personality systems is explored in this article. Six scales, consisting of … conclude that measuring personality dimensions via a visual method can make a significant contribution in explaining implicit … with implicit versus explicit personality systems of the key audience may deepen our understanding of advertising …

Implicit Association Test (IAT; Greenwald et al., 1998) designed to measure implicit attitudes and productivity stereotypes … have stronger negative implicit attitudes toward Arab-Muslims relative to native Swedes as well as implicitly perceive Arab …

gender stereotypes: An explicit questionnaire based on rating scales and a newly developed Implicit Association Test … position and income. Implicit stereotypic associations concerning expressivity increased with respondents' age, stereotypic …

Using the Implicit Association Test, we investigate whether employers and students possess implicit and explicit … negative attitudes and implicit performance stereotypes toward Arab-Muslim men relative to native Swedish men. We also examine … if employers and students have implicit and explicit performance stereotypes toward obese individuals relative to people …

gender stereotypes: An explicit questionnaire based on rating scales and a newly developed Implicit Association Test … position and income. Implicit stereotypic associations concerning expressivity increased with respondents' age, stereotypic …