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Skiera, Bernd
345
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111
Gensler, Sonja
61
Spann, Martin
49
Leeflang, Peter S. H.
36
Albers, Sönke
25
Hinz, Oliver
25
Schlereth, Christian
24
Leeflang, P. S. H.
17
Wieringa, Jaap E.
16
Wittink, Dick R.
16
Abou Nabout, Nadia
15
Wiesel, Thorsten
15
Stepanchuk, Tanja
14
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13
Verhoef, Peter C.
13
Wolk, Agnieszka
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10
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9
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9
Eckert, Jochen
9
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9
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8
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7
Leeflang, Pieter S. H.
7
Natter, Martin
7
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6
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6
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6
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6
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6
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6
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5
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European journal of operational research : EJOR
8
International journal of electronic commerce : IJEC
8
Journal of retailing
8
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
8
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7
European Journal of Operational Research
6
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Maandblad voor accountancy en bedrijfseconomie : MAB
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De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
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International series in quantitative marketing
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MSI reports : working paper series
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Marketing mit interaktiven Medien : Strategien zum Markterfolg
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Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
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SpringerLink / Bücher
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ERIM report series research in management
3
GfK marketing intelligence review : Marketingforschung für die Praxis
3
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Impact of online channel use on customer revenues and costs to serve : considering product portfolios and self-selection
Gensler, Sonja
;
Leeflang, Peter
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 192-201
Persistent link: https://www.econbiz.de/10009569975
Saved in:
2
Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
Saved in:
3
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
4
Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
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5
Paving the way for "distinguished marketing"
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 76-88
Persistent link: https://www.econbiz.de/10009238553
Saved in:
6
Modeling competitive responsiveness
Leeflang, Peter
- In:
Handbook of marketing decision models
,
(pp. 211-251)
.
2008
Persistent link: https://www.econbiz.de/10003755270
Saved in:
7
Scientification of marketing : [66. Sitzung vom 10. März 2010 in Düsseldorf]
Leeflang, Peter
-
2011
Persistent link: https://www.econbiz.de/10009262056
Saved in:
8
Modeling competitive reaction effects
Leeflang, Peter
- In:
Schmalenbach business review : sbr
60
(
2008
)
4
,
pp. 322-358
Persistent link: https://www.econbiz.de/10003762295
Saved in:
9
Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1992
Persistent link: https://www.econbiz.de/10000834438
Saved in:
10
Sprinter-type macro-flow models
Nijkamp, Willem G.
;
Leeflang, Peter
Persistent link: https://www.econbiz.de/10000724812
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