Using identification with the environmentalist movement Fridays for Future, this paper empirically tests the effect of a novel type of prime on pro-environmental behavior: the reminder of their previously stated attitude towards Fridays for Future. On the basis of a large-scale survey experiment...

It is estimated that millions of packaged and unused gift items are sent to landfills every month, generating enormous amounts of waste borne by the environment. Proposing social recycling through regifting unused gift items as a probable solution, the authors proposed an integration of the norm...