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Effect of short video ads on sales through social media : the role of advertisement content generators
Ge, Jiaoju; Sui, Yuepeng; Zhou, Xiaofeng; Li, Guoxin - In: International journal of advertising : the review of … 40 (2021) 6, pp. 870-896
Persistent link: https://www.econbiz.de/10012623904
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Perceived online community support, member relations, and commitment : differences between posters and lurkers
Yang, Xue; Li, Guoxin; Huang, Songshan - In: Information & management : the internat. journal of … 54 (2017) 2, pp. 154-165
Persistent link: https://www.econbiz.de/10011650534
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Customer dissatisfaction and unfavorable word of mouth
Boadi, Portia Opoku; Li, Guoxin; Sai, Andrew Adjah; … - In: Human systems management : HSM 37 (2018) 4, pp. 445-451
Persistent link: https://www.econbiz.de/10011965204
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Social embeddedness and customer-generated content : the moderation effect of employee participation
Li, Guoxin; Yang, Xue; Xu, Wei; Zhu, Yingqiu - In: Journal of electronic commerce research : JECR 18 (2017) 3, pp. 245-253
Persistent link: https://www.econbiz.de/10011746761
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Customer satisfaction, co-creation intentions and diligent business response
Boadi, Portia Opoku; Li, Guoxin; Antwi, Philip - In: Human systems management : HSM 36 (2017) 3, pp. 251-257
Persistent link: https://www.econbiz.de/10011742548
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Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin; Cao, Yue; Lu, Bo; Yu, Yunzhijun; Liu, Honglei - In: International journal of advertising : the review of … 42 (2023) 7, pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
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How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin; Tang, Peiwen; Feng, Jiao - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
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Competence development in crowdsourcing : examining the impact of different evaluation standards
Barashev, Andrey; Li, Guoxin - In: European journal of international management : EJIM 24 (2024) 1, pp. 103-122
Persistent link: https://www.econbiz.de/10015060861
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Gender-related institutional environments, gender pay gap/equality and prosocial behaviors : a cross-national meta-analysis
Li, Ji; Liu, Tao; Li, Guoxin; Cai, Zhenyao - In: Corporate social responsibility and environmental management 31 (2024) 4, pp. 2977-2988
Persistent link: https://www.econbiz.de/10014631761
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A simulation based meta-heuristic approach for the inbound container housekeeping problem in the automated container terminals
Qin, Hu; Su, Xinxin; Li, Guoxin; Jin, Xin; Yu, Mingzhu - In: Maritime policy & management 50 (2023) 4, pp. 515-537
Persistent link: https://www.econbiz.de/10014323064