"Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid … will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms … of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary …

provides useful insights for brewery marketing managers by exploiting the strong positive relationships found between beer … the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian … brewery market. In order to achieve this goal, an empirical study was conducted based on the 17 customer …

Purpose - The objective of this article is to conduct a case study of the Supermalt brand of malt beer, which has …

The U.S. beer industry has shifted dramatically over the past two decades from a highly concentrated and homogeneous … the question: how much do consumers prefer locally produced craft beer? I use large, newly developed datasets, based on … beer reviews and observations of weekly sales, to explore the market for craft beer in America and address this question …

whether categories tend to attract traffic. In this study, we leverage a change in beer distribution laws in the state of … Colorado that permitted full-strength beer to be sold for the first time in traditional supermarkets. We use a difference …-attraction using both a consumer panel and a retail scanner dataset. Our results show that the introduction of beer into grocery stores …

impact of country image on consumer choice in the South Korean beer market. First, I find that Tsingtao, a popular Chinese … beer brand, lost more than 5 million liters in sales, a 21 percent decrease, during the first 8 months after the COVID-19 …

In this paper we analyze the evolution of beer consumption between countries and over time.Historically, there have … been major changes in beer consumption in the world. In recent times, per capita consumption has decreased in traditional … “beer drinking nations” while it increased strongly in emerging economies. Recently, China has overtaken the US as the …